The Canadian Atheist Bus has officially hit the streets of Toronto with more ads en route to be displayed in the follow weeks.   Starting Feb 23rd our subway interior ads will posted and the following week (March 2nd) on the sides of streetcars in the downtown Toronto area. If you are lucky enough to catch a photo, we’d love to post it online. Please email photos to “photos {at} atheistbus.ca”. Buses change routes daily as they are returned to TTC garages and picked up by different drivers that drive different routes so keep your eyes peeled.

Unfortunately we also have a bit of bad news about our campaign. We’ve been rejected by OC Transpo and at the moment our advertisement is not permitted to be displayed on any Ottawa public transit vehicle.  OC Transpo’s response:

The Advertising Standards section of our contract specifically excludes religious advertising which might be offensive to transit users, so we cannot approve this ad”

This comes as a shock to us and also Pattison Outdoors whom was forecasting a positive response. OC Transpo has permitted religious advertisements in the past but it is not yet clear what message was being advertised.  On Tuesday (Monday is an Ontario provincial holiday) we will attempt to contact OC Transpo to try and discuss our options. Hopefully we have more success in Ottawa compared to Halifax where Metro Transit has rejected every offer for a meeting thus far.

This past week our advertisement was also rejected in Vancouver, Victoria, Kelowna British Columbia, and  London Ontario. The three cities we applied to in BC follow identical transit standards, their response:

“No advertisement will be accepted which promotes or opposes a specific theology or religious ethic, point of view, policy or action.”

In London we were simply told that no religious advertisements were permitted despite Atheism not being a religion.